Beverage mounts immersive virtual launch

Beverage mounts immersive virtual launch

With the pandemic and ensuing restrictions on gatherings, events, since middle of last year, have moved to the virtual realm-launching products via livestream or video conferencing, for instance. Asahi Beverages’ Goodday Cultured Milk turned virtual launches up a notch as it mounted on Dec. 9 an immersive virtual event via Moot.